By Alex Whitaker
Last month, the FSU student chapter of the Florida Public Relations Association traveled to New York City for our spring professional development trip. Several Beta Eta sisters are members of this organization, which sister, Brooke Swilley, leads as President. On our trip, we visited four high profile PR agencies; Weber Shandwick, Ruder Finn, Ketchum, and Hunter. Through our interactions at these agencies, we learned more about the PR agency as well as had the opportunity to make personal connections.
In addition to the professional aspects of the trip, we also had a lot of free time to explore the city. Famous landmarks, world class dining, and even a little bit of exploration that was off the beaten path were all on the agenda. All in all, we had a wonderful trip that not only helped us to grow professionally but brought us closer together as sisters.